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Winning design: As Gen Z shoppers take fancy to Indian wear, venture investors look to stitch deals

Winning design: As Gen Z shoppers take fancy to Indian wear, venture investors look to stitch deals

Libas, an ethnic fashion brand showcased its spring summer causal and festive collections at the 8th edition of Lulu Fashion Week held at Lulu Mall, Kochi, and Trivandrum.


The brand's showcase of chic casual wear to dazzling festive ensembles in both the cities was witnessed by fashion enthusiasts and industry insiders.With its association with the fashion week, Libas expects to widen its reach in the ethnic wear market in the state of Kerala.


Commenting on the show, Sidhant Keshwani, founder CEO of Libas in a statement said, “We were thrilled to be part of the 8th edition of the Lulu Fashion Week, which presented an incredible opportunity for Libas to extend its reach into these vibrant markets and strengthen our presence.”


Nisha Khatri, head of marketing at Libas added, “Our participation at Lulu Fashion Week strategically positioned Libas at the forefront of the fashion industry's evolution, allowing us to amplify our message of inclusivity and innovation to a diverse audience. By engaging with this dynamic platform, we aimed to not only inspire but also connect with fashion enthusiasts.”


Libas specialising in women's ethnic wear retails through its offline stores, dedicated e-commerce store and mobile shopping app.